Big Chicken Throws Birthday Bash to Celebrate the BIG Difference Shaquille O’Neal Makes Coast to Coast

Birthday Promotion and Giveback Campaign Recognizes O’Neal’s Accomplishments and Generosity through The Shaquille O’Neal Foundation

LAS VEGAS – Big Chicken, the star-powered fast casual chicken concept, is throwing a birthday bash to remember for its founder Shaquille O’Neal. 

On O’Neal’s birthday, Monday, March 6, Big Chicken is giving all guests who stop by one of the brand’s six locations a FREE ice cream cone, while supplies last.* As part of the festivities, guests will also have a chance to round up their change in support of The Shaquille O’Neal Foundation. 

“Shaquille’s legendary career and commitment to making a positive impact deserves to be honored in a BIG way,” said Big Chicken CEO Josh Halpern. “We hope our loyal and new guests will join us in the celebration. To honor Shaquille, we are raising money for his foundation, which is an incredible cause.”

Tipping off now and continuing through all of April, Big Chicken is launching a menu promotion that includes a meaningful giveback initiative in support of The Shaquille O’Neal Foundation. Creating pathways for underserved youth to help them achieve their full potential, the Foundation works in cooperation with the Boys & Girls Clubs and Communities in Schools. As part of Big Chicken’s birthday festivities for O’Neal, the fast casual chicken concept will donate a portion of the proceeds from three of the founder’s most significant menu items during the promotional timeframe.

Each of the three menu items featured in the giveback campaign, Lucille’s Mac N’ Cheese, the Diesel Shake and the Popcorn Chicken, pays homage to key aspects of O’Neal’s personal and professional lives. Representing his close connection to his mother (Lucille’s Mac N’ Cheese), jammin’ DJ career (Diesel Shake) and success in the entertainment industry (Popcorn Chicken) respectively, the menu items form a combo meal and, when purchased from any location, a portion of the proceeds will be collected and donated to the Foundation. 

“We’re thrilled to team up with Big Chicken to help further our mission to support underserved children and their families in the Atlanta and Las Vegas area,” said Kari Uyehara, Executive Director of The Shaquille O’Neal Foundation. “This partnership is a natural extension of the underlying passion that links our organizations together, and we’re grateful to all those who will join us in providing crucial resources to our communities.” 

To learn more about Big Chicken or order online, visit www.bigchicken.com.

To learn more about The Shaquille O’Neal Foundation, visit www.shaqfoundation.org. 

*limited to one cone per person, no purchase necessary

About Big Chicken

Founded in 2018, Big Chicken is backed by a dream team of partners; JRS Hospitality, an accomplished Las Vegas-based ownership group; Authentic Brands Group, a multi-national, multi-billion-dollar brand development, marketing and entertainment company; and Hall of Fame basketball star Shaquille O’Neal. Big Chicken fuses O’Neal’s home-cooked childhood favorites with today’s trending flavors. From crispy chicken sandwiches and tenders to Cheez-It® crusted mac n’ cheese and hand-crafted ice cream shakes, each menu item tells a story all while offering guests an inside look into the life and personality of Shaquille O’Neal. With six traditional locations currently open and over two hundred in the development pipeline, Big Chicken is prepped to begin U.S. and international expansion through franchising. 

To learn more about Big Chicken, visit www.bigchicken.com.

About The Shaquille O'Neal Foundation

The Shaquille O'Neal Foundation creates pathways for underserved youth, helping them achieve their full potential. Established in 2019 by the NBA Hall of Famer, television sports analyst and entrepreneur Shaquille O'Neal, the Foundation works to instill hope and bring about change in communities, collectively shaping a brighter future for our children. While primarily partnered with Boys & Girls Clubs and Communities in Schools in Atlanta and Las Vegas, the Foundation will simultaneously support Shaquille's other charitable endeavors, such as his annual Shaq-a-Claus holiday event and initiatives alongside his corporate partners. For more information, visit shaqfoundation.org.